While video remains a content marketer's secret weapon, podcasting has emerged as an additional marketing tool in your arsenal.
As more on-the-go consumers are shifting to mobile and away from desktops, audio programs continue to grow in popularity.
Statista predicts that there will be over 100 million podcast listeners by 2021 and currently, 24% of Americans over the age of 12 listen to podcasts.
Besides being a format more and more consumers are gravitating to, search engines are changing algorithms to give mobile priority, meaning companies focusing on content marketing strategies for mobile will get more visibility.
Now there are so many directories to publish podcasts on to, which means more access to much more ears.
"For the next three to five years, [it will be] like the new ground floor of podcasting. There are a billion listeners and that's supposed to triple in the next few years," said Seth Greene, CEO of Market Domination and best-selling author. "There's a global proliferation of smartphones, and now the Podcast app is being installed in Apple Carplay."
Some of the most popular platforms to publish podcasts include iTunes, SoundCloud, Stitcher, and Google Play.
But podcasts also elevate market strategies in a few other ways, like by increasing engagement and brand recognition.
"Podcasts inspire conversation, while blogs tend to provoke thought," writes "Entrepreneur." "Podcasts also help to build brand recognition, authority and trust among consumers. With so many people listening, they offer a great opportunity for conversations related to specific industries; and, in this context, they build credibility in the podcaster's niche."
Read more about how to leverage podcasts for your business at "Entrepreneur."
Not sure how to develop, record and distribute a podcast? Unit B has got you covered! We can work with you to plan the content in advance, then we can record and edit the episodes and release the podcasts on all of our distribution channels too.