The internet-based TV platform and app Pluto TV has a channel solely dedicated to playing Chef Gordan Ramsey's TV shows including Kitchen Nightmares and Hell's Kitchen.
Pluto TV is a free, ad-supported app available for streaming via Apple TV, Android TV, Amazon Fire Stick, Roku, Chromecast, and more. The platform launched in 2014, but now there are over 100 channels available for viewers.
Pluto TV has been investing in a massive amount of content. Programmers like The Onion, Newsey, and Cheddar have publisher-branded channels on the app.
“We love it. Millions of views a month [and] growing revenue,” said Jon Steinberg, CEO of Cheddar. “They are a much better partner for news video in terms of discovery, revenue and a high-quality environment than Facebook.”
At the beginning of September, the Canadian food network Gusto Worldwide Media announced it would be producing eight original series, along with four TV specials for Pluto TV, which will be 75 hours worth of culinary-focused content.
"Much of this content has never been seen in the United States," said Chris Knight, president, and CEO at Gusto. "We're very excited to bring even more of our programming to Americans and look forward to a lasting relationship with Pluto TV."
Besides adding more food-focused shows, Pluto TV also added a 24/7 unsolved mysteries channel earlier this month.
According to Cord Cutters News, the streaming app has an average of 6 million users.
Pluto TV isn't the only service offering free TV streaming. Last year, Roku launched a free streaming service supported strictly from ads. Amazon is also planning to offer a free, ad-supported network called "Free Dive" on its Fire TV platform, as recently reported by "The Information."
Read more about Pluto TV's new channel at "Digiday."