The streaming service Hulu has just hit the 25 million subscribers mark.
This is 50 percent more than its number of subscribers compared to last year, so how has the company managed to basically double its memberships in just a year? With more content.
The race to capture eyeballs is on.
Hulu, along with its competitor Netflix, has been rapidly collecting premium content to attract more viewers.
Hulu has exclusive content like ER, Bob's Burgers, and 30 Rock, all not available anywhere else. 97 percent of content streamed by subscribers have licensed deals, meaning it's not available on any other streaming platform.
Even though Hulu has popular programs like the original series The Handmaid's Tale, licensed programs still get 89 percent more viewing, according to the research firm 7Park Data.
25 million is quite the milestone but is still less than half of Netflix's 58 million subscribers.
Netflix is available internationally too and has an additional 70-plus million in these markets.
Disney, which is rolling out its own streaming service Disney+, poses a threat to streaming services.
However, Disney owns a 30 percent stake in Hulu and Fox also has a 30 percent stake in the streaming service. Since Disney is acquiring Fox, the company will own 60 percent of Hulu.
Bob Iger, CEO of Disney, said that Disney+ will be the only platform featuring its content once it rolls out. As "The Verge" reports, "Hulu will remain home to more adult-oriented series, classic television shows, and exclusive Fox offerings."
Find out what other things are in store for Hulu at "The Verge" now.