Podcasts are here to stay, learn all about this type of content marketing and some insightful statistics that can help you grow your audience.
It’s no surprise that the largest screen playing World Cup coverage is actually the smallest, smartphones.
According to NBCUniversal, between 48-51 percent of its live digital viewers are consistently watching the games on their smartphones.
The broadcaster, which has the Spanish-language rights to air every game of the World Cup, also said that the remaining viewers alternate between TV and desktop streaming.
“What we’ve learned is that inside of our streaming numbers, we have two different groups: We have the mobile device group, which is using smartphones, and we have the other group, which is on connected TVs and desktops,” Peter Blacker, evp of digital media and emerging business for NBCUniversal Telemundo Enterprises, said. “The mobile device group has stayed steady, no matter how much numbers have spiked from game to game.”
Telemundo reported that with a total of 48 matches, at the end of the World Cup group stage reached live streaming coverage of 10.7 million unique viewers, 105.3 million total live streams and more than 1.6 billion total minutes watched.
With high numbers of views, the average digital coverage on Telemundo was about 2 million live streams per match.
Reaching peak concurrent live streams was this past Wednesday’s match between Mexico and Sweden. This was the second time any NBC Sports broadcast has ever hit that mark.
“With [the mobile device] group, I would have thought that come the weekends, they might have put the phone down and switched to connected TVs, but they remain die-hard,” Blacker said. “This is different from the Olympics [which Telemundo parent NBCUniversal broadcasts], where there was a much greater variety of folks swimming back and forth.”
The World Cup viewership provides a way to show marketers the consumption habits of U.S Hispanic audiences and that they are digitally savvy.
Read more information about digital views of World Cup at “DigiDay.”
According to Animoto, 4x as many consumers would rather watch a video about a product or service rather than read about it.
In the last 10 years,
Before creating your video content, it's important to understand how your target customer will find it.
Most likely, the video will be found via a social network, Google, or Youtube.
If you aren't leveraging Youtube. Here's why you should be.
Youtube is owned by Google, so this SEO connection gives your video a higher ranking on the Google search engine. Ultimately, this leads to more views and better SEO rankings
According to Hubspot, "48% of marketers plan to add YouTube to their content strategy in the next year."
YouTube has quickly become people's go-to source for information.
"YouTube, with 1.5 billion logged-in users per month, isn’t just a repository of cat videos and viral memes. It’s a go-to resource for answers to questions, with viewers watching an aggregate of 1 billion hours of YouTube a day. In fact, a Cisco study projects that video will represent 82% of all consumer internet traffic by 2021," writes "Forbes."
So you're ready to create a video, but you aren't sure what to highlight.
In a video, it's much easier to explain and show your product.
"Showing your product in action can impact whether a customer buys it or moves on to another corner of the web. Video can be an effective way to show how easy your product is to set up or install, for instance," writes "Forbes."
Also, don't forget the little details that make a difference.
"Optimize each video listing by including a clear call to action, writing a concise video description and creating a video thumbnail that encapsulates your content," writes "Forbes."
Read more tips on how to kick-start your video marketing program at "Forbes."
The digital world is so fast moving that each brand is trying to stay ahead of the game to catch the attention of the ever so restless consumer. This often means a consumer see thousands of ads a day.
While having these touchpoints should be part of your marketing strategy, a smart marketer realizes that quality trumps quantity.
Consumers only remember a few of these ads a day. With that in mind, content marketing like podcasts and videos are key in this ad-saturated world. But it should be compelling, tells a story that connects with your customers, while also entertaining and educating them about your brand, product, or service.
"Forbes" has outlined some other tips to keep in mind when creating content marketing.
Don't overload your customer with too much content
"Don’t annoy your audience with too much content. Be the brand that offers a laugh or meets a need by gracefully slipping into the fold, communicating to the consumer, “We’re here, and look at this cool thing you didn’t know.” Don’t content bomb. Don’t speak at or down to your consumer. Create a conversation," writes "Forbes."
While video remains a content marketer's secret weapon, podcasting has emerged as an additional marketing tool in your arsenal.
As more on-the-go consumers are shifting to mobile and away from desktops, audio programs continue to grow in popularity.
Statista predicts that there will be over 100 million podcast listeners by 2021 and currently, 24% of Americans over the age of 12 listen to podcasts.
Besides being a format more and more consumers are gravitating to, search engines are changing algorithms to give mobile priority, meaning companies focusing on content marketing strategies for mobile will get more visibility.
As more on-the-go consumers are shifting to mobile and away from their desktops, podcasts are only continuing to grow in popularity.
Not to mention, voice-activated devices like the Amazon Alexa will only add fuel to fire to when it comes to the audio-on-demand world. These devices make it easier to listen to this type of content.
With that being said, more content creators are investing in this audio space.
Marvel Entertainment released a fiction series "Wolverine: The Long Night" earlier this year.
Podcasts like Marvel's Wolverine offer fans additional entertainment that compliments other similar content like a popular film or TV show.
"Disney subsidiary Marvel will lead the charge in early 2018, bringing Wolverine to podcasts with "The Long Night." Expect to see more blockbuster franchises diving into the podcast pool with a wave of scripted fiction," writes "Adage."For Hollywood, the medium provides the perfect storytelling platform to build hype in the lead-up to a film's release. Equally, it allows documentary film and TV shows to release long-form interviews from footage that hit the cutting room floor due to time restrictions. We'll also see subplot storylines told via podcasts, syncing up with weekly TV drama releases."