As more on-the-go consumers are shifting to mobile and away from their desktops, podcasts are only continuing to grow in popularity.
Not to mention, voice-activated devices like the Amazon Alexa will only add fuel to fire to when it comes to the audio-on-demand world. These devices make it easier to listen to this type of content.
With that being said, more content creators are investing in this audio space.
Marvel Entertainment released a fiction series "Wolverine: The Long Night" earlier this year.
Podcasts like Marvel's Wolverine offer fans additional entertainment that compliments other similar content like a popular film or TV show.
"Disney subsidiary Marvel will lead the charge in early 2018, bringing Wolverine to podcasts with "The Long Night." Expect to see more blockbuster franchises diving into the podcast pool with a wave of scripted fiction," writes "Adage."For Hollywood, the medium provides the perfect storytelling platform to build hype in the lead-up to a film's release. Equally, it allows documentary film and TV shows to release long-form interviews from footage that hit the cutting room floor due to time restrictions. We'll also see subplot storylines told via podcasts, syncing up with weekly TV drama releases."