Video marketing

Smartphones Prove to be the Largest Screen Play of World Cup Coverage

It’s no surprise that the largest screen playing World Cup coverage is actually the smallest,  smartphones.

According to NBCUniversal, between 48-51 percent of its live digital viewers are consistently watching the games on their smartphones.

The broadcaster, which has the Spanish-language rights to air every game of the World Cup, also said that the remaining viewers alternate between TV and desktop streaming.

“What we’ve learned is that inside of our streaming numbers, we have two different groups: We have the mobile device group, which is using smartphones, and we have the other group, which is on connected TVs and desktops,” Peter Blacker, evp of digital media and emerging business for NBCUniversal Telemundo Enterprises, said. “The mobile device group has stayed steady, no matter how much numbers have spiked from game to game.”

Telemundo reported that with a total of 48 matches, at the end of the World Cup group stage reached live streaming coverage of 10.7 million unique viewers, 105.3 million total live streams and more than 1.6 billion total minutes watched.

With high numbers of views, the average digital coverage on Telemundo was about 2 million live streams per match.

Reaching peak concurrent live streams was this past Wednesday’s match between Mexico and Sweden. This was the second time any NBC Sports broadcast has ever hit that mark.

“With [the mobile device] group, I would have thought that come the weekends, they might have put the phone down and switched to connected TVs, but they remain die-hard,” Blacker said. “This is different from the Olympics [which Telemundo parent NBCUniversal broadcasts], where there was a much greater variety of folks swimming back and forth.”

The World Cup viewership provides a way to show marketers the consumption habits of U.S Hispanic audiences and that they are digitally savvy.

Read more information about  digital views of World Cup at “DigiDay.”


How to Make the Most Out of Your Company's Video Marketing

According to Animoto, 4x as many consumers would rather watch a video about a product or service rather than read about it. 

In the last 10 years, video has become consumers' favorite way to ingest content. So it's safe to assume, that video should be playing a central role in your marketing campaigns. 

Before creating your video content, it's important to understand how your target customer will find it. 

Most likely, the video will be found via a social network, Google, or Youtube. 

If you aren't leveraging Youtube. Here's why you should be. 

Youtube is owned by Google, so this SEO connection gives your video a higher ranking on the Google search engine. Ultimately, this leads to more views and better SEO rankings

According to Hubspot, "48% of marketers plan to add YouTube to their content strategy in the next year."

YouTube has quickly become people's go-to source for information. 

"YouTube, with 1.5 billion logged-in users per month, isn’t just a repository of cat videos and viral memes. It’s a go-to resource for answers to questions, with viewers watching an aggregate of 1 billion hours of YouTube a day. In fact, a Cisco study projects that video will represent 82% of all consumer internet traffic by 2021," writes "Forbes."

So you're ready to create a video, but you aren't sure what to highlight. 

In a video, it's much easier to explain and show your product. 

"Showing your product in action can impact whether a customer buys it or moves on to another corner of the web. Video can be an effective way to show how easy your product is to set up or install, for instance," writes "Forbes."

Also, don't forget the little details that make a difference.

"Optimize each video listing by including a clear call to action, writing a concise video description and creating a video thumbnail that encapsulates your content," writes "Forbes." 

Read more tips on how to kick-start your video marketing program at "Forbes."