Cable TV

Cable Cord Cutting is at an All-Time High

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Cable companies are continuing to lose more customers.

In July, August, and September, these companies lost 1.1 million subscribers, according to the research firm MoffettNathanson.

This is the biggest lost for these companies ever.

But S&P Global Market Intelligence is saying the number of subscriptions lost is actually closer to 1.2 million.

There are still 91 million customers with cable, Telco TV, or Satelite dish.

"Satellite TV providers had their worst quarter on record with a loss of 726,000 subscribers, the firm says. Cable operators have been hit with a tough trend, too. So far this year, they have lost nearly 1.1 million subscribers, their worst losses at the three-quarter mark since 2014. So far this year, traditional pay-TV providers have lost 2.8 million subscribers," writes "USA Today."

The average cost for cable subscribers is between $85 to $100 a month. Now that content is available on so many platforms for instant streaming, consumers are no longer willing to pay these premiums.

Netflix and Hulu, on the other hand, are under $12 a month. So a household can get multiple streaming platforms for less than a traditional TV provider and have access to more on-demand content.

"People have embraced them," said Tony Lenoir, S&P senior research analyst. "There's a lot of competition from streaming services out there. People are just cutting the cord. I don't think we've seen the end of it."

So is this the beginning of the end for cable companies? Or will these companies turn into strictly internet providers?

Read more about how consumers are cutting the cord at a rapid rate at "USA Today."

Why Consumers are Investing in Streaming Services Over Cable

Why Consumers are Investing in Streaming Services Over Cable

It's no secret that cable companies are struggling to keep consumers from cutting the chord.

According to a recent report by the Parks Associates, consumers think that cable services are a poor value in today's market.

"The primary driver for pay TV cancellation and downgrades continues to revolve around pricing and perceived value. While some consumers consciously plan to use OTT video services to address the absence of pay TV content, most consider each offering on its own merits," said Brett Sappington, senior director of research at Parks Associates in a press release.

Not to mention, there are so many streaming services under $15 a month with OTT content ready for binge-watching. There's Hulu, Netflix, and Amazon Prime, all of which have become wildly popular.

Roku also recently launched its own free streaming service. Disney is launching a streaming service too. Fox News is launching a new on-demand service at the end of this month. The company is shooting to release its content platform by the end of 2019, according to the Disney CEO Bob Iger.