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Ramp up Your Content Marketing Strategy with Podcasting

Ramp up Your Content Marketing Strategy with Podcasting

While video remains a content marketer's secret weapon, podcasting has emerged as an additional marketing tool in your arsenal. 

As more on-the-go consumers are shifting to mobile and away from desktops, audio programs continue to grow in popularity. 

Statista predicts that there will be over 100 million podcast listeners by 2021 and currently, 24% of Americans over the age of 12 listen to podcasts. 

Besides being a format more and more consumers are gravitating to, search engines are changing algorithms to give mobile priority, meaning companies focusing on content marketing strategies for mobile will get more visibility.