The streaming service Hulu has just hit the 25 million subscribers mark.
This is 50 percent more than its number of subscribers compared to last year, so how has the company managed to basically double its memberships? With more content.
The race to capture eyeballs is on.
Hulu, along with its competitor Netflix, has been rapidly collecting premium content to attract more viewers.
Hulu has exclusive content like ER, Bob's Burgers, and 30 Rock, all not available anywhere else. 97 percent of content streamed by subscribers have licensed deals, meaning it's not available on any other streaming platform.
Even though Hulu has popular programs like the original series The Handmaid's Tale, licensed programs still get 89 percent more viewing, according to the research firm 7Park Data.
25 million is quite the milestone but is still less than half of Netflix's 58 million subscribers.
Netflix is available internationally too and has an additional 70-plus million in these markets.
Disney, which is rolling out its own streaming service Disney+, poses a threat to streaming services.