Netflix started a movement. Now there are so many streaming platforms on the market to watch premium programming.
This movement continues to influence consumers to cut the cord and cancel their traditional cable service. Specifically, 39 million are expected to cut the cord, as reported by Conviva.
Instead, they are investing in a few streaming platforms like Hulu, Netflix, or Amazon Prime Video, etc.
There's a lot of potential in the OTT subscription market. Consumers are willing to invest in premium content they want, so the broad packages are no longer of interest. Instead, they want to be able to pick and choose what programming they pay for.
According to the recent “Industry Survey 2019 by Digital TV Europe, 44 percent of the TV industry professionals surveyed expect subscription video-on-demand services to grow. 40.7 percent think "skinny bundle" combinations paired with on-demand streaming services will also see tremendous growth.
"Once used to describe pared-down cable TV packages, the skinny bundle has since been brought into the digital video sphere and can describe linear OTT services that offer customizable channel packages or a service that combines linear and on-demand content, as defined in the Digital TV Europe study," writes "eMartker."
Sling TV is a subscription service that allows users to select the channels they want access to then they can also upgrade their programming with HBO or Showtime.
Read more at "eMarketer" now.