Podcasting strategies

Ramp up Your Content Marketing Strategy with Podcasting

Ramp up Your Content Marketing Strategy with Podcasting

While video remains a content marketer's secret weapon, podcasting has emerged as an additional marketing tool in your arsenal. 

As more on-the-go consumers are shifting to mobile and away from desktops, audio programs continue to grow in popularity. 

Statista predicts that there will be over 100 million podcast listeners by 2021 and currently, 24% of Americans over the age of 12 listen to podcasts. 

Besides being a format more and more consumers are gravitating to, search engines are changing algorithms to give mobile priority, meaning companies focusing on content marketing strategies for mobile will get more visibility. 

Marvel Entertainment Joins the Podcast Playground, More 2018 Podcast Predictions

Marvel Entertainment Joins the Podcast Playground, More 2018 Podcast Predictions

As more on-the-go consumers are shifting to mobile and away from their desktops, podcasts are only continuing to grow in popularity.

Not to mention, voice-activated devices like the Amazon Alexa will only add fuel to fire to when it comes to the audio-on-demand world. These devices make it easier to listen to this type of content.

With that being said, more content creators are investing in this audio space. 

Marvel Entertainment released a fiction series "Wolverine: The Long Night" earlier this year.

Podcasts like Marvel's Wolverine offer fans additional entertainment that compliments other similar content like a popular film or TV show.

"Disney subsidiary Marvel will lead the charge in early 2018, bringing Wolverine to podcasts with "The Long Night." Expect to see more blockbuster franchises diving into the podcast pool with a wave of scripted fiction," writes "Adage."For Hollywood, the medium provides the perfect storytelling platform to build hype in the lead-up to a film's release. Equally, it allows documentary film and TV shows to release long-form interviews from footage that hit the cutting room floor due to time restrictions. We'll also see subplot storylines told via podcasts, syncing up with weekly TV drama releases."