Streaming Trends

TV Professionals Expect Growth with On-Demand OTT Subscription Services and "Skinny Bundle" Packages

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Netflix started a movement. Now there are so many streaming platforms on the market to watch premium programming.

This movement continues to influence consumers to cut the cord and cancel their traditional cable service. Specifically, 39 million are expected to cut the cord, as reported by Conviva.

Instead, they are investing in a few streaming platforms like Hulu, Netflix, or Amazon Prime Video, etc.

There's a lot of potential in the OTT subscription market. Consumers are willing to invest in premium content they want, so the broad packages are no longer of interest. Instead, they want to be able to pick and choose what programming they pay for.

According to the recent “Industry Survey 2019 by Digital TV Europe, 44 percent of the TV industry professionals surveyed expect subscription video-on-demand services to grow. 40.7 percent think "skinny bundle" combinations paired with on-demand streaming services will also see tremendous growth.

"Once used to describe pared-down cable TV packages, the skinny bundle has since been brought into the digital video sphere and can describe linear OTT services that offer customizable channel packages or a service that combines linear and on-demand content, as defined in the Digital TV Europe study," writes "eMartker."

Sling TV is a subscription service that allows users to select the channels they want access to then they can also upgrade their programming with HBO or Showtime.

Read more at "eMarketer" now.

The Roku Channel Now Has These Premium Subscriptions

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Last summer, Roku launched a free web channel to take on popular streaming apps like Netflix and Hulu.

First Roku offered ad-supported movies for free, now the platform also has news, sports, and TV shows available for streaming.

But the Roku Channel also just added premium subscriptions with its free content.

Roku is partnering with video providers to offer its users more entertainment. Some of the subscriptions include Showtime, Starz, Tastemade, EPIX, CuriosityStream, Noggin, Baeble Music, and more.

Users can see what is available on the premium program before signing up. And if they do want to sign-up, they can use the payment card already on file with Roku– making it especially easy to do so.

“We’ve been focused on ad-supported content and will continue to have a very robust offering there. But there’s lots of great content that’s available only in subscription services,” said Rob Holmes, Roku’s vice president of Programming. “We also wanted to try to improve the user experience in a lot of the same way that we did with the launch of The Roku Channel around ad-supported content.”

Previously, users could download the apps of premium subscription programs like HBO Go to watch their subscription content. But now, a users' subscriptions will have their own standalone area in The Roku Channel.

Roku has plans to add even more video partners to its channel, but won't be offering subscriptions via packages similar to Sling TV. Instead, Holmes says that they will likely remain " à la carte."

“Ultimately, from a user standpoint, there’s a lot of value in being able to pick and choose exactly what you want to sign up for — without having to sign up for one of these base packages to start with," said Holmes.

Read more about how The Roku Channel is adding more content at "Tech Crunch" now.