Podcasts are here to stay, learn all about this type of content marketing and some insightful statistics that can help you grow your audience.
The digital world is so fast moving that each brand is trying to stay ahead of the game to catch the attention of the ever so restless consumer. This often means a consumer see thousands of ads a day.
While having these touchpoints should be part of your marketing strategy, a smart marketer realizes that quality trumps quantity.
Consumers only remember a few of these ads a day. With that in mind, content marketing like podcasts and videos are key in this ad-saturated world. But it should be compelling, tells a story that connects with your customers, while also entertaining and educating them about your brand, product, or service.
"Forbes" has outlined some other tips to keep in mind when creating content marketing.
Don't overload your customer with too much content
"Don’t annoy your audience with too much content. Be the brand that offers a laugh or meets a need by gracefully slipping into the fold, communicating to the consumer, “We’re here, and look at this cool thing you didn’t know.” Don’t content bomb. Don’t speak at or down to your consumer. Create a conversation," writes "Forbes."
While video remains a content marketer's secret weapon, podcasting has emerged as an additional marketing tool in your arsenal.
As more on-the-go consumers are shifting to mobile and away from desktops, audio programs continue to grow in popularity.
Statista predicts that there will be over 100 million podcast listeners by 2021 and currently, 24% of Americans over the age of 12 listen to podcasts.
Besides being a format more and more consumers are gravitating to, search engines are changing algorithms to give mobile priority, meaning companies focusing on content marketing strategies for mobile will get more visibility.